SEO Consulting Services

Give your website the competitive advantage it needs with SEO consulting services from Spinabella Marketing. With over 15 years of experience helping businesses succeed on Google, our expert consultants know how to secure top rankings, reach the #1 position on search results, boost traffic, and increase conversions. Our team will help you identify your greatest SEO opportunities, provide a detailed plan for on-site and off-site optimization, and become a trusted partner in your search success.

Looking for game-changing SEO results? We’ve advised on hundreds of SEO campaigns, driving consistent growth in online sales and leads month after month.

Our SEO consulting services provide everything you need to understand your current search performance, identify where you can improve, and develop a roadmap to achieve your goals. Every website is unique, so our approach is tailored to your specific objectives. Below is an overview of what our SEO consulting services can include, based on your needs:

Comprehensive SEO Audit

Our team of SEO experts will conduct a thorough audit of your website to identify optimization opportunities and areas for improvement. The audit covers all key aspects of SEO, including on-page optimization, content, off-page SEO, HTML structure, backlinks, site architecture, and more. We’ll provide a detailed plan to improve title tags, meta descriptions, resolve 404 errors and broken links, and optimize your site for higher rankings.

Keyword Research & Strategy

To help you achieve top rankings and increase organic traffic, our SEO consultants perform in-depth keyword research to determine the most valuable keywords for your business. Drawing from our experience with similar industries and site structures, we deliver actionable insights that set us apart as a leading consulting firm.

SEO Success Roadmap

After completing the audit, we create a detailed roadmap that prioritizes changes to deliver the biggest impact in the shortest time. This plan takes into account your goals, current keyword rankings, and includes both short-term and long-term projects to boost SEO performance.

SEO Implementation Support

With years of experience, our team not only designs effective SEO strategies but also helps implement them across a variety of platforms. As part of our consulting services, we provide best practices, guides, and resources to educate your team, and we assist with everything from HTML markup reviews to content development. Our aim is to equip your marketing team to make SEO best practices a priority in every update. We’re also available for ongoing support, answering questions on everything from technical SEO to conversion optimization.

Competitor SEO Analysis

SEO is often a priority for your competitors too. Our consultants conduct a deep analysis of your top competitors’ SEO strategies, including their on-page optimization, keyword targeting, content approach, and backlink tactics. Our goal is to reverse-engineer their strategies to uncover opportunities for your site to outperform theirs. We provide actionable insights and advanced techniques like latent semantic indexing (LSI) to enhance your online visibility.

Backlink Audit & Link Profile Consulting

Your backlink profile can significantly impact your rankings. We use specialized tools to assess whether your backlinks are helping or hurting your performance. Based on our findings, we create a plan to fix, improve, and grow your link profile. We also offer ongoing monitoring to ensure your backlinks remain compliant with Google’s evolving algorithms.

High-Quality Link Building

Following our audit, we identify unique and relevant link-building opportunities for your site. Our goal is to secure high-quality backlinks rather than a large quantity of low-quality links. We design a link-building strategy tailored to your industry, services, and specific opportunities, and assist with its implementation.

Website Redesign Consultation

If you’re planning a website redesign, involving an SEO consulting team is critical. Redesigns provide a perfect opportunity to integrate SEO best practices. Our consultants will review the visual design, make conversion recommendations, analyze the site structure, assess content, and ensure all necessary redirects are in place to preserve user experience, backlinks, and rankings. By partnering with us, you’ll avoid costly mistakes that could harm your SEO performance during a redesign.

Monthly Performance Reports

Successful SEO requires continuous assessment and adaptation to new trends, Google updates, and emerging opportunities. We provide a detailed monthly report outlining key performance metrics, completed tasks, insights, and the strategy for the following month. Transparency is key to our approach, ensuring you’re fully informed about where you stand and the next steps. We also hold monthly meetings to review the report and discuss future strategies.

Absolutely, SEO works. In fact, over 53% of all website traffic comes from organic search. It’s clear that ranking at the top of Google and other search engines can have a significant positive impact on your website and business. A skilled professional, like Spinabella Marketing, knows the complexities of search campaigns. We use proven strategies to ensure your SEO efforts are successful – meaning page one rankings, increased organic traffic, and more leads and sales. When done right, SEO will definitely deliver results for your business.

Having an SEO consultant during a website redesign is crucial. With numerous changes in structure and design decisions, your SEO consultant ensures that every choice supports your SEO goals. Without proper oversight, designers, developers, and other team members may miss key SEO elements. Every piece of code and content affects your rankings, so it’s important that an SEO expert approves these decisions. We also manage the 301 redirect process, which is vital to avoid losing your rankings after launching the new site.

At Spinabella Marketing, we specialize in eCommerce SEO. With over 20 years of experience, we have more expertise than any other SEO firm in the industry. Our eCommerce SEO consulting service helps guide your internal digital marketing team in the right direction. We collaborate with your developers, content creators, designers, and more to ensure every action aligns with your SEO strategy. By working with us, you’ll maximize the time and resources your team invests in online marketing, as we become an extension of your search advertising team.

eCommerce websites present unique challenges, from optimizing thousands of products to indexing over 100,000 pages. We’ll share our expertise in dynamic optimization, on-site improvements, link building, and more.

Once you partner with Spinabella Marketing, you’ll meet the team assigned to your account. Typically, this team includes 5-10 specialists, such as a lead strategist, SEO experts, an account manager, front-end and back-end developers, and other professionals as needed.

During our initial call, we’ll get to know your business while explaining our process to ensure everyone is on the same page. You’ll also be set up in our project management software, giving you direct access to communication and task tracking.

Each month, we’ll collaborate to create an action plan, focusing on the areas where we can have the most impact. We’ll keep in constant communication about deadlines and deliverables, tracking all work and providing detailed reports at the end of each month. After reviewing the report together, we’ll set goals for the upcoming month. Our shared objective is to complete the SEO tasks that drive your website toward your search marketing goals as efficiently as possible.

The cost of hiring Spinabella Marketing as an SEO consultant depends on your specific needs. Pricing is based on the number of hours required each month, with hourly rates ranging from $125 to $200. To provide a tailored proposal, we’ll discuss your goals, audit your website, meet your internal team, and assess your needs.

Verify Their SEO Experience

SEO is a complex field that requires significant expertise to run a successful campaign. When choosing an SEO consultant, make sure they have a proven track record across various industries and are well-versed in Google’s latest algorithm updates. For instance, if you are an enterprise-level brand, ensure they have experience managing Enterprise SEO campaigns.

Look for a Customized Strategy Approach

Avoid consultants who offer generic, “one-size-fits-all” SEO solutions. Every business is unique and needs a tailored search marketing strategy. The right consultant will take the time to understand your specific business needs and craft a customized plan. Ask them to share a portion of their strategy or provide an outline of their game plan for your business.

Evaluate Their Technical Expertise

SEO involves many technical elements, such as website speed, mobile optimization, and structured data. Your consultant should possess strong technical knowledge and be able to identify and resolve any technical issues that may affect your site’s performance. Tools like PageSpeed Insights can help you check your site’s speed yourself.

Assess Their Communication Skills

Clear, regular communication is essential for tracking your campaign’s progress. Your consultant should be transparent, articulate, and capable of explaining complex SEO concepts in simple terms. They should also provide easy-to-understand, concise reporting.

Request References or Case Studies

A trustworthy SEO consultant should be able to provide references or case studies from previous clients. This will give you insight into their work style, reliability, and the effectiveness of their services.

Evaluate Their Link Building Approach

Link building is a crucial part of SEO success. Your consultant should demonstrate knowledge of ethical, white-hat link-building techniques and avoid practices that could harm your site’s ranking or reputation.

Understand Their Keyword Strategy

Keywords are central to SEO and conversions. A good consultant will take time to understand your industry, competition, and target audience to develop a keyword strategy that attracts the right traffic and delivers results.

Clarify How They Measure Success

It’s important that your consultant sets clear, measurable goals for your SEO strategy. These metrics should align with your business objectives, such as increasing organic traffic, boosting conversion rates, generating more leads, or driving online sales. After all, what gets measured gets managed.